Hello, I'm James

LIFE IN MOTION.

Family first. Keep moving. Do work that matters. And take the long way home whenever possible.

James standing outside in the hills OUT THERE IS WHERE I FEEL MOST AT HOME
RIDING • WORKING • LIVINGSCROLL TO EXPLORE ↓CHESHIRE / EVERYWHERE
The short version

MORE THAN THE MILES.

I'm James. I have spent most of my life building things, fixing what isn't working and looking for the next road. Motorcycles have been there through all of it, from a C70 in a Nottingham field to mountain passes and race paddocks.

The best bit is the life around the ride: Valentina, our family, the people I've worked with, the places we've been and the strength to enjoy what comes next.

EXPLORE THE STORIES
01 / WHAT MATTERS

FAMILY

The people who make every homecoming count.

02 / THE FOUNDATION

HEALTH

Training, getting outside and staying ready for the life I want to live.

03 / THE DRIVE

WORK

Practical, purposeful work that leaves something better behind.

04 / THE FREEDOM

RIDING

On track, on the road or somewhere the map gets interesting.

Away from the throttle

THE LIFE THAT FUELS IT.

The best journeys mean more because of the people and the energy you take home to.

James and family celebrating a motorcycle racing championship
Family

THE REASON TO COME HOME.

Valentina and our family are the centre of my world. We have shared race weekends, journeys, big milestones and all the ordinary days that matter more than the trophies.

James sitting in a gym after training
Health

KEEP THE ENGINE RUNNING.

Movement, training and time outdoors help me stay ready for the next ride and the rest of life. Strength and steadiness matter to me more than chasing a number.

The featured journey · June 2026

THE TOUR 26.

From the ferry to Scandinavia and back, with Norway doing what Norway does best. Explore the mapped journey, day by day.

James with his motorcycle beside a Norwegian lake and snowy mountains
NORTH
BOUND.
Sweden, Norway and every good road in between.
18Days on the route map
3,761Miles mapped
Explore the route

EVERY DAY. EVERY TURN.

OPEN THE TOUR ARCHIVE
James and family on a championship race grid with the motorcycle and trophiesPURPOSE OVER NOISE ↗
What keeps me busy

MAKE IT WORK.
MAKE IT MATTER.

My working life has moved through the Army, sport and fitness, business operations and the motorcycle world. The thread is simple: people, practical decisions and systems that stand up in real life.

  • 01Building and improving businesses
  • 02Purposeful work through Stride Consultancy Partners
  • 03Supporting opportunities through Second Chance Partnership
  • 04Motorcycles, racing and the people around them

Work should create impact, not just noise. At home, on a project or at the track, that is still the test.

The things I actually use

MY KIT.
MY CALL.

This is the kit that earns its place on my bike, on a trip or in everyday riding. I will add hands-on video notes as I make them.

The mile eater

BMW GS

For distance, luggage and the roads that keep going.

The lighter option

Yamaha Ténéré World Raid

For days when a smaller adventure bike makes more sense.

Tyres

Dunlop Trailmax Raid

The 50/50 tyres I use when the surface might change.

Route planning

MyRoute-app Gold

My way of plotting a ride before the wheels start turning.

Keeping in touch

Garmin inReach Mini 2

A compact satellite communicator for journeys further out.

Luggage & mounting

Mosko Moto & Quad Lock

Bags and phone mounting that have travelled with me.

Personal choices from my own riding. Video reviews will be added when I have made them.

FROM THE TRACK · A real session clip from James's riding archive

The video log starts here

SEE THE RIDE.
HEAR THE STORY.

Track days, touring and the motorcycle kit I actually use. This first clip is from the track archive; the longer kit and journey videos are taking shape.

EXPLORE MY KIT ↗
Say hello

GOOD STORIES START WITH HELLO.

Got a route I should ride, a memory from the paddock or a question about the kit? I would love to hear it.

jamesgs1@gmail.com ↗

Your message goes to my email so I can reply. I do not add you to a mailing list.