FAMILY
The people who make every homecoming count.
Family first. Keep moving. Do work that matters. And take the long way home whenever possible.
OUT THERE IS WHERE I FEEL MOST AT HOME
I'm James. I have spent most of my life building things, fixing what isn't working and looking for the next road. Motorcycles have been there through all of it, from a C70 in a Nottingham field to mountain passes and race paddocks.
The best bit is the life around the ride: Valentina, our family, the people I've worked with, the places we've been and the strength to enjoy what comes next.
EXPLORE THE STORIESThe people who make every homecoming count.
Training, getting outside and staying ready for the life I want to live.
Practical, purposeful work that leaves something better behind.
On track, on the road or somewhere the map gets interesting.
The best journeys mean more because of the people and the energy you take home to.

Valentina and our family are the centre of my world. We have shared race weekends, journeys, big milestones and all the ordinary days that matter more than the trophies.

Movement, training and time outdoors help me stay ready for the next ride and the rest of life. Strength and steadiness matter to me more than chasing a number.
From the ferry to Scandinavia and back, with Norway doing what Norway does best. Explore the mapped journey, day by day.

The journey has never been just one kind of riding.

The Scandinavian ride and its interactive day by day map.
GO EXPLORING ↗
Fast corners, long days and a championship memory shared with family.
WATCH THE CLIP ↗The Dalton Highway, big country and a journey that deserves its own chapter.
READ THE CHAPTER ↗New journeys, track days, kit notes and the bits of life in between. This is where I can share them as they happen, wherever I am.
Scandinavia, the Arctic Circle and the complete mapped route.
EXPLORE THE TOUR ↗Big country and a road that deserves its own chapter.
READ THE CHAPTER ↗Follow the new dispatches, photos and kit videos as I publish them from the road.
OPEN THE JOURNAL ↗
PURPOSE OVER NOISE ↗My working life has moved through the Army, sport and fitness, business operations and the motorcycle world. The thread is simple: people, practical decisions and systems that stand up in real life.
Work should create impact, not just noise. At home, on a project or at the track, that is still the test.
This is the kit that earns its place on my bike, on a trip or in everyday riding. I will add hands-on video notes as I make them.
For distance, luggage and the roads that keep going.
For days when a smaller adventure bike makes more sense.
The 50/50 tyres I use when the surface might change.
My way of plotting a ride before the wheels start turning.
A compact satellite communicator for journeys further out.
Bags and phone mounting that have travelled with me.
Personal choices from my own riding. Video reviews will be added when I have made them.
FROM THE TRACK · A real session clip from James's riding archive
Track days, touring and the motorcycle kit I actually use. This first clip is from the track archive; the longer kit and journey videos are taking shape.
Some days are worth saving. Tap a photo for a closer look.
Got a route I should ride, a memory from the paddock or a question about the kit? I would love to hear it.
jamesgs1@gmail.com ↗